Creative Education – The new media generation

In the heart of Johor itself is EduCity Iskandar Malaysia — an education hub made up of 10 renowned educational institutions from the United Kingdom and America. 

Two schools at this integrated facility offer Creative courses to bring out the filmmaker or fashion designer within.

EduCity Iskandar

In the heart of Johor itself is EduCity Iskandar Malaysia — an education hub made up of 10 renowned educational institutions from the United Kingdom and America. Two schools at this integrated facility offer Creative courses to bring out the filmmaker or fashion designer within.

Since 2014, MMU (Multimedia University) has exclusively offered its Cinematic Arts programme in EduCity. The programme was developed together with the University of Southern California’s (USC) School of Cinematic Arts, which is the oldest and largest private film school in the United States. Students undertaking this programme are able to work on films from the get-go up until graduation, as the programme emphasises a synergy of theory and practice.

Raffles University is another partner in EduCity that offers a range of courses on design. The Bachelor of Fashion Design course provides upcoming designers looking to get familiar with an active designer’s studio and to develop their individual design aesthetic.

Those interested in designing spaces can opt for the Interior Design course. The programme under Raffles introduces the basics of visualising the potential décor of a space, drawing floor plans, and rendering ideas in 3D.

The Graphic Design programme offered by Raffles runs the gamut of design principles, drawing skills, typography, and idea development with emphasis on producing a strong collegiate portfolio. Core modules under the broad-ranged Multimedia Design programme include animation, art history, programming, sound and video production. Aside from the full three- year undergraduate courses, Raffles University Iskandar provides Diploma programmes in Interior Design and Visual Communication.

Multimedia University

Recognising that the demand for digital media is on an exponential rise, MMU’s Media Arts programme explores the use of technology and the internet for self-expression through art. The Advertising Design programme takes the same stance on digital media while helping students master persuasive communication through design and branding, and Interface Design courses illuminate the process of designing user interfaces with multi-angled approaches.

Other Creative courses available at MMU have to do with visual and cinematic effects. Budding animators will want to look into the Animation and Visual Effects programme, where they can learn the fundamentals of 2D and 3D animation through a series of hands-on projects throughout the course.

Tapping into the world of 360 and the Google Cardboard, Experiential Design and the use of immersive and non-immersive technology in MMU’s Virtual Reality programme is also available. Postgraduate courses have also been expanded to include a range of topics to do with visual arts and digital media.


Source: Kreatif, 2016, pg187-198

Jointly published by Khazanah Nasional Berhad, UEM Sunrise Berhad, Iskandar Investment Berhad

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